Posting on time can lead to more likes, comments, shares and views. But, let's be honest, the best time to post on Instagram varies depending on your industry and audience.
Through this article I will discuss, when is the best time to post on Instagram and what factors you should consider when looking for the best time to post on Instagram.
When is the right time to post on Instagram and other social media?
Best time to post on social media and Instagram is on Sunday. There are several aspects that you should pay attention to in posting content on Instagram. You should include some of these aspects when creating a content planning editorial calendar to schedule when it will be published.
1. Know your audience
It doesn't matter if you want to refer to "Best Time to Post on Instagram" according to the recommendations of marketing platforms like HubSpot and others. However, if your audience is different from the regular audience, then the timing of this post is irrelevant for your account.
In addition, you also need to know your target market in general. How old are they? Where are they live? What is their daily life like? What is their profession? What social networks do they use? Are they browsing feeds on mobile, tablet or desktop? Those are the kinds of questions you need to answer to find the best publishing schedule.
If you have an Instagram Business account, you definitely have access to Instagram Insights. Go to your Instagram Insights, and you'll find information about when your audience is most active on the platform. It would make a lot of sense if you structure your Instagram post scheduling practices to fit this information.
2. Day Factor
There is some variation in Instagram engagement, even at the same time on different days of the week. For example, you might be surprised to see 5am on a fairly high engagement list. The reason is, people often check their cellphone notifications when they wake up on weekdays. It can be concluded that, audiences are more likely to check their Instagram in the morning from Monday to Friday than on weekends.
But actually Mondays can also have lower engagement, because people are in a rush to get to work and have less time to look at Instagram before working on Mondays.
3. Rest time factor
You will find that many people check their Instagram during their break from work, especially at lunch time. Likewise, the public's interest in taking a short break in between their busy schedules in the afternoon and some of them turning their attention to Instagram.
4. Location and time zone factors
The wider the geographic distribution of your audience, the less 'important' posting time. However, if your target audience is in one particular location, make sure you use the same time zone when scheduling your instagram posts (even if it's not your own time zone).
For example, If you are based in the PST (Pacific Standard Time) time zone and have followers in the EST (Eastern Standard Time) and GMT (Greenwich Mean Time) time zones, you may find posting at 8 a.m. PST works better because of that. . . will definitely be posted on weekdays in the other two regions.
If you have global social media, you can create different social media accounts for different regions. Or, simply schedule content throughout the day and night to interact for 24 hours. The bottom line is that the location and time should suit your audience. If this is enough to give you a headache, you might consider scheduling content to be posted on Instagram using Instagram automation software.
5. Frequency of Posting on Instagram
You need to post regularly if you want your Instagram account to have good engagement. Usually you need to post as many as one to three posts per day. Make sure you don't focus on 'hard selling' content. You should focus on producing quality posts for your audience with a good Instagram content strategy.
Here's a thorough review of the best times to post content on Instagram. Hope it helps you in doing content planning and scheduling your content to get high engagement.